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The Mogul

Unfiltered operator diaries

Unfiltered diaries, acquisitions tear-downs, and deep thoughts from the operators behind The Storage Moguls.

The Playbook#024

Prime Put 38 Megawatts of Solar on 100 Storage Roofs. Here's the Opex Line You Can Actually Move.

7 min read · Joe Downs
The Playbook#012

A City Just Taxed Storage Rentals 5%. Taxes Are the Silent Killer, Again.

7 min read · Joe Downs
Investing#011

The Self-Storage Overhang Is Ending. What That Means for Buyers Right Now

7 min read · Joe Downs
The Playbook#017

How to Find Self-Storage Facilities for Sale: The Best Ones Are Never Listed

7 min read · Joe Downs
The Playbook#013

Same Market, Flat Revenue, Three Different Results. The REITs Just Showed Where Storage Deals Are Won

7 min read · Joe Downs
Investing#010

RV & Boat Storage: The Most Undersupplied Niche in Real Estate

6 min read · Joe Downs
Investing#009

Is Self-Storage Really Passive Income? The Real Math Behind Facility Revenue

7 min read · Joe Downs
Operations#008

If Your Storage Facility Is 100% Full, You Have a Problem

7 min read · Joe Downs